Following the remarkable decrease in the traffic and turnover (following closure of UK market) and the changes in the Pinnacle ownership the Company is taking definite countermeasures to get back on track and attract more Customers, thus generating higher volumes.
Basket goes first – with the new 2.0 live NBA betting feature Pinnacle Sports has enhanced their live-movements during the game by 10 times.
Lets check what they say about features of their new basket product:
Bet continuously
Previously bettor could only bet NBA live during a commercial break, however because odds are constantly updated with NBA Live 2.0, one will be able to bet continuously without delay as the action unfolds on court.
No delay
Unlike other bookmakers there is no delay on Pinnacle Sports odds, so once bettor place a bet he is guaranteed those odds – live means live.
All markets including team totals
One can now bet live NBA on all markets, including team totals for the first time. Pinnacle Sports also plan to offer a number of other derivatives such as first half betting as the product develops.
Click here for more information regarding NBA live 2.0.
Another live offensive of Pinnacle Sports is live tennis betting where they have introduced massive live point-by-point betting to increase the availability of in-play odds. This resulted in 15-fold increase in the number of odds updates, compared to the previous system.
More details regarding the improvements in live-tennis betting at Pinnacle Sports might be seen here.
Summary
Pinnacle Sports has always been a leader in live-betting online, however their tennis and basketball products were secondary. With this approach Pinnacle Sports aims to be a leader also on these fields, with our eyes with high chances to succeed.
And last but not least – see the interesting Pinnacle article regarding influence of luck in betting.